Welcome

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Hello

I'm Rian Sibuea

Sales, Marketing and Tech Enthusiast

15+ years experience in a management capacity with strong competitive sales drive in retail and market expansion within direct and indirect customer acquisition. Supervised a 4-member cross-functional (sales, engineering, HR, support) team and maintained partnerships with government, stakeholders, and local businesses to sustain good business development.


  • RevoU Full-Stack Product Management Student,

    2022

  • Bachelor’s Degree in Computer Science (S.Kom),

    2010-2014

    •

    RESUME

    Know More About My Past

    • Jan 2023 - present

      RELX International @ Northern Sumatra & Central Sumatra
      Area Commercial Manager

      - Managed two distributors in Medan (North Sumatra) and Padang (West Sumatra), leading POS acquisition, developing field forces for excellent sales execution and ensuring achievement of distributor targets at Aceh, North Sumatra, West Sumatra & Riau.
      - Increased sell-in by 13.1% and sell-out by 18% in 2023 through meticulous stock availability monitoring and client development to prevent out-of-stock situations and enhance business capital gain.
      - Successfully acquired over 400 new outlets across various channels (GT, MT, KA, and Official Store) in 2023 by strategically mapping districts based on attractiveness, retail universe, and market uptake.
      - Distributed 13,000+ products in 5 months at vape store channel by collaborating with potential wholesalers, leading tosubstantial market presence.

    • Jan 2021 - Dec 2021

      PT Sampoerna Telekomunikasi Indonesia @ Aceh & North Sumatera
      Area Head

      - Performed market segmentation, targeting, and positioning for each product line, resulting in 34% improved sales.
      - Monitored and controlled sales of B2B, B2C, and Wholesales Business activities in the respective area.
      - Aided local shop into a business partner, increasing loyal customers by 17%.
      - Directed a 4-member cross-functional team by leading & collaborating across departments on priorities, functions, and shared goals.
      - Controlled costs and optimized spending by restructuring budgets for operation and inventory purchasing.
      - Strengthened ethical and positive working environment to reduce turnover and promote high retention rates.

    • Jun 2018 - Jan 2019

      PT Altindo Mulia @ Riau
      Area Sales Representative

      - Managed order cycle to enhance business development and customer satisfaction.
      - Expanded product distribution by adding more new retailers in the respective area.
      - Established and cultivated solid business relationships with new or existing customers.
      - Conveyed product benefits and advantages and discussed pricing with interested parties.

    • Sep 2015 - Aug 2016

      PT Wiko Mobile Indonesia @ Riau
      Regional Sales and Marketing Officer

      - Coached and counseled sales personnel and assisted with individual selling efforts.
      - Optimized marketplace visibility by participating in industry-related and community activities.
      - Built relationships with customers and the community to perform long-term business growth.
      - Communicated product quality and market comparisons by creating sales presentations

    • May 2022 - Dec 2022

      RELX International @ Sumatera Region
      Growth Officer

      - Oversee and managed all official store partner of RELX in Sumatra & Batam.
      - Secured 50+ new retail store pipelines as Exclusive RELX Store Partners within the first 45 days.
      - Increased average store sales revenue over 10% in 3 months through effective networking and marketing strategies.
      - Evaluated consumer preferences and market trends to adjust and enhance campaign effectiveness.
      - Provided training and advice on operational concerns, including personnel management, productivity, inventory control, and financial oversight.

    • Feb 2019 - Dec 2020

      PT Sampoerna Telekomunikasi Indonesia @ North Sumatera
      Sales Area Head

      - Enforced outstanding after-sales services, receiving 30% in customer leads.
      - Assessed reports to evaluate performance, develop targeted improvements and implement changes.
      - Developed professional relationships with the local community, Mitra, and prospects, collaborating to grow account base and establish unprecedented revenue channels.
      - Monitored customer buying trends, market conditions, and competitor actions to identify strategies and achieve sales goals.



    • Sep 2016 - Apr 2018

      PT. Huawei Tech Indonesia @ Riau
      City Manager

      - Increased the number of sell-thru and sell-outs to achieve the monthly target.
      - Exceeded sales target by 65% through brand awareness marketing campaigns and produced a high-performing sales team.
      - Evaluated performance against goals and implemented appropriate development plans.
      - Boosted market share by establishing sales and distribution channels and solidifying sales partnerships.


    • Jan 2009 - Dec 2014

      PT. Telkom Indonesia @ Riau & West Sumatera
      Lead Network Engineer

      - Guided and lead the progress of teamwork.
      - Installed, maintained & troubleshoot network devices.
      - Provided telco network support services.
      - Arranged the distribution of telecommunication devices to many customers.

    Get in Touch

    Feel free to contact me
    • Phone+62-818-817-017
    • AddressMedan, North Sumatera, Indonesia.
    • Emailsibuearian@gmail.com

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